Nando Cohen
Director at LOBO/Vetor Zero
São Paulo, Brasil
TituloDots
Titulo (língua original)Pontos
Agência
Campanha Dots - DNFB
Anunciante Dorina Nowill Foundation for the Blind
Marca Dorina Nowill Foundation for the Blind
Data da primeira Transmissão/Publicação 2007 / 4
Produto Institucional
Sector Empresarial Acções caridade, fundações, voluntariado
Legenda They can see
História A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille.
Filosofia The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people.
Problema To collect donations to produce books in braille for the blind.
Resultado Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause.
Tipo de Mídia Televisão
Comprimento
Mercado Brasil
Director de arte
Redator
Director criativo
Realizador
Director criativo
Executivo de contas
Produtor da agência
Director de contas

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