| Titulo | We Gave Blood |
| Agência | BMF |
| Campanha | We Gave Blood |
| Anunciante | Red Cross |
| Marca | Australian Red Cross Blood Service |
| Posted | Dezembro 2004 |
| Sector Empresarial | Doação de sangue, órgãos |
| Filosofia | Using a real 'live' blood box, we mailed 30 media buyers showing them our unconventional approach. |
| Problema | Less than 3% of the Australian population will give blood and some 80% of the population will need a blood transfusion in their lifetime. We'd created a unique campaign but needed some 'free' TV media to continue running it. |
| Resultado | Two TV channels agreed to run the commercials free of charge - an extraordinary Aus $1,537,000 of free media. When the ads ran, the national increase in calls was 87% and the increase to registrations on donateblood.com.au was 848% |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Mercado | Austrália |
| Equipa criativa | Andrew Ostrom |
| Equipa criativa | Andrew Petch |
| Produtor | Emma Lawrence |
| Realizador | Ben Lawrence |
| Director criativo | Warren Brown |
| Produtor da agência | Mandy Payne |
| Produtora | Caravan Pictures |