Human Rights Watch - "Petition to Free Burma’s Political Prisoners (Board)"

J. Walter Thompson INSIDE

J. Walter Thompson INSIDE New York, Estados Unidos

11433

Titulo	Petition to Free Burma’s Political Prisoners (Board)
Agência	J. Walter Thompson INSIDE
Campanha	Petition to Free Burma’s Political Prisoners
Anunciante	Human Rights Watch
Marca	Human Rights Watch
Data da primeira Transmissão/Publicação	2010 / 6
Sector Empresarial	Direitos humanos
Legenda	The power to free Burma's political prisoners is in your hands.
Filosofia
Resultado	In less than 12 hours, tens of thousands of signatures were collected from people of 86 countries. The installation attracted media from around the globe. The petition book was then sent to the United Nations’ Secretary General and leaders of countries that maintain close ties with Burma. Due to its success, the installation toured Prague and Brussels. Most importantly, more than 150 political prisoners have since been released, including opposition leader Aung San Suu Kyi.
Tipo de Mídia	Packaging, marcas e design
Director executivo criativo	Andrew Clarke
Director de arte	Roy Wisnu
Redator	Chris Swift
Head of Art	Aaron Padin
Director of Photography	Izzy Levine
Director of Integrated Production	Claire Grupp
Director of Brand Production	Nick Scotting
Director of Brand Production	Kit Liset
Produtor	Paul Charbonnier
Produtor	John Minze
Produtor	Tadd Ryan
Art Buyer	Elizabeth Corkery
Art Buyer	Sara Levi