Titulo | Grandma |
Agência | The Cyranos // McCann |
Campanha | Let's Take an Extra Second |
Anunciante | Coca-Cola Company |
Marca | 46664/Coca-Cola |
Data da primeira Transmissão/Publicação | 2015 / 4 |
Sector Empresarial | Bebidas carbonadas |
Legenda | Without prejudice, we make a happier world. |
História | When we see an older woman, we might think she is fragile, shut away, lonely, dependent, weak and limited...It takes a few seconds to build a prejudice. That’s why Coca-Cola wants toencourage people to take an extra second to break it down, to really get to know the person and discover the stories behind each of them. |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Landia |
Realizador | ANDY FOGWIL |
Director | JULI FERNANDEZ |