Titulo | The Last Feat of Quiñones |
Agência | Potro |
Campanha | Quiñones' Last Feat |
Anunciante | JetSmart Airlines |
Marca | JetSMART |
Data da primeira Transmissão/Publicação | 2022 / 9 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Filosofia | José Quiñones was the most important aviator in the history of Peru and the face of the 10 soles bill for 30 years until he was replaced a few months ago by singer-songwriter Chabuca Granda. In this context, Potro Lima created "La última hazaña de Quiñones", to launch the low cost airline Jet Smart in Peru with a great offer that honored the country's most important aviator: an offer of flights at 10 soles, or rather at "one Quiñones" ..... And the tickets flew. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Diego Livachoff |
Director criativo | Iván Mallqui |
Director criativo | Alejandro Gutierrez |
Planner | Paola Tealdo |
Director de contas | Ivana Chavez |
Executivo de contas | Marcela Belli |
Executivo de contas | Lucia Hartmann |
Produtora | Espíritu |
Realizador | Jorge Carmona |
Produtor da agência | Monica Torres |
Director de publicidade | Taryn Meyer |
Director de publicidade | Oriana San Martín |
Director de publicidade | Victor Mejia |