| Titulo | Domain Campaign |
| Agência |
The CooperGroup Ltd
|
| Campanha |
Domain Campaign
|
| Anunciante |
Register.com
|
| Marca |
Register.com
|
| Posted | Agosto 2000 |
| Sector Empresarial | Páginas de internet (excepto ISPs)
|
| História | A personalized self-mailer was designed to promote how easy and inexpensive it is to create your own Web address by using register.com. |
| Filosofia | First use personalization along with a strong, appealing proposition: Make a name for yourself on the Web...yours! From there we first clarified what Domain Registration is, and why it'a valuable and timely thing to do. From there the copy reveals the ease and benefits of letting register.com do the work for you and finally, encourages the recipient to go to the register.com Web site to sign up. |
| Problema | To both inform the recipient and provide an effective call to action. It could not be assumed that the audience already knew what a Web address is, and how valuable it is today to have one, even if they already have an e-mail. address. |
| Tipo de Mídia |
Impressões colaterais e de marketing directo
|
| Mercado | Estados Unidos |
| Director criativo |
Harold Cooper
|
| Redator |
Robert Newell
|
| Director de arte |
William O'Brien
|
