One Night in Mexico - "Up Your Taco Game 30""

The Works

The Works Sydney, Austrália

13775

Marca: One Night in Mexico
País: Austrália

Anunciante: Goodman Fielder

Titulo	Up Your Taco Game 30"
Agência	The Works
Campanha	Up Your Taco Game
Anunciante	Goodman Fielder
Marca	One Night in Mexico
Data da primeira Transmissão/Publicação	2017 / 9
Sector Empresarial	Pré-cozidos e comida desidratada
História	Australians are being urged to up their taco game in a new ad from One Night in Mexico. It is the first ad from the brand promoting its range of taco meal kits from Goodman Fielder. The ad is set to Run-DMC’s classic hip hop track ‘It’s like that’ and shows a group of people breaking it down while making tacos. The launch campaign is the first from The Works for One Night in Mexico by Goodman Fielder. Damian Pincus, founder and creative partner at The Works says: “Australians love of Mexican food is outpacing traditional family mealtime favourites and One Night in Mexico is a new alternative for those seeking a contemporary taste of central America. It’s a privilege to be given the opportunity by Goodman Fielder to launch this brand into market and this campaign encourages Aussies to up their taco game in modern and cliché-free way.” One Night in Mexico is one of the main sponsors of The Bachelorette this year and will be integrated into the show. Kinda Grange, general manager for Goodman Fielder grocery adds: “We're very proud to launch this Australian innovation into Mexican Foods. One Night In Mexico was created after seeing an opportunity to bring the exciting, fresh and delicious food experience found in modern Mexican restaurants today into the grocery store, and help make it easy for anyone to make and enjoy at home. We believe One Night In Mexico offers a great way to up your taco game, and enjoy a fresh new take on Mexican at home.”
Tipo de Mídia	Televisão
Comprimento	30 seconds
Trilha sonora	Run DMC ‘It’s like that’
General Manager	Kinda Grange
Marketing Manager	Katyana Armen
Brand Manager	Jessica Tahardi
Creative Partner	Damian Pincus
Director de arte	Marijke Spain
Redator	Eric Franken
Creative Project Lead	Ben Glasson
Head of broadcast and content production	Rachel Solomon
Editor	Patrick Mazzolo
Produtor	Mandy Payne
Produtor	Sue Walker
Produtora	Buddy
Realizador	Ace Norton
Casting	Susie McLean
Agência de Mídia	Slingshot