Guinness - "Fridge"

AMV BBDO

AMV BBDO London, Reino Unido

4925

Titulo	Fridge
Agência	AMV BBDO
Campanha	Fridge
Anunciante	Diageo
Marca	Guinness
Posted	Março 2006
Sector Empresarial	Cervejas, sidras
História	Fridge was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic pint glasses (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production.
Filosofia	This ad builds on the iconic Good things come to those who wait campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer
Tipo de Mídia	Televisão
Comprimento	30 seconds
Redator	Adam Rimmer
Director de arte	Peter Davies
Director de publicidade	Russell Jones
Planeador	Tricia Russo
Media Planner	Ian Edwards
Produtora	HSI
Realizador	JJ Keith
Editor	Bill Smedley
Pós-produção	MPC