Titulo | He's Coming Home |
Agência | House 337 |
Campanha | He's Coming Home |
Anunciante | Women's Aid |
Marca | Women's Aid |
Data da primeira Transmissão/Publicação | 2022 / 11 |
Sector Empresarial | Violência doméstica, agressões sexuais |
História | The unsettling film takes the form of a single tracking shot through a cul-de-sac, showing the flags hanging up outside in support of the national team, while inside people are enjoying the game. But as we round on the final house, the mood changes. The cheers stop and we see a huge flag that reads, “He’s coming home,” highlighting the fear and isolation that many women will experience throughout the tournament. |
Filosofia | A chilling highlights that domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup. The tournament takes place in winter for the first time this year, when the cold and dark will mean that more fans than usual will choose to stay at home to watch the games. For many women, it is a time of fear, where existing domestic violence can increase, with incidents going up by as much as 38% (University of Lancaster). While football does not cause domestic abuse, existing abuse can intensify around key tournaments, meaning that increased awareness can help the charity to save lives. House 337’s campaign reassures these women that they are not alone and reminds us that, if we can all come together as a nation to support a football team, we can also come together to tackle domestic abuse. |
Tipo de Mídia | Televisão |
Comprimento | |
Realizador | Sara Dunlop |
Director executivo criativo | Jo Moore |
Director criativo | Chris Ringsell |
Senior Creative | Charlotte Watmough |
Senior Creative | Holly Fallows |
Produtor executivo | Melody Sylvester |
Producer | Tess Mitchell |
Produtor executivo | Tess Mitchell |
Diretor dos Negócios | Kat Thompson |
Design Director | Aaron Pacey |
Chefe de produção | Victoria Fischer |
Produção | Anna Hashmi |
Location Manager | Johnny Hopkins |
Editor | Bill Smedley |
Colorização | Matt Turner |
Flame Artist | Jasmine Cooper |
Flame Artist | Chris Tobin |
Flame Artist | Phil Oldham |
Pós produção | Ollie Ireland |
Director de fotografia | Harry Wheeler |
Head of Strategy | Georgina Murray-Burton |
Diretor de Estratégia | Laura Sammarco |
Senior Social Strategist | Paul Lynch |
PR Senior Account Director | Marianne Roberts |
Account Manager | Catia Fernandes Poon |
Produtor da agência | Tash Dean |
Project Manager | Chelsea Chapman |
Artist | Corbin Shaw |
Fotógrafo | Felicity Crawshaw |
Production Manager | Alice Pitt Carter |
Production Assistant | Katie Scott |
Content Playback | Ryan Booth |
Designer de produção | John Ebden |
Props | Simon Clift |
Props | Nick Turnbull |
Editing Producer | Ellie McNaughton |
Editing Producer | Charlie Dalton |