Lycra® - "Lycra® moves you"

Publicis Sapient London

Publicis Sapient London London, Reino Unido

15153

Titulo	Lycra® moves you
Agência	Publicis Sapient London
Campanha	LYCRA® MOVES YOU™
Anunciante	INVISTA
Marca	Lycra®
Data da primeira Transmissão/Publicação	2014 / 9
Sector Empresarial	Têxtil
História	The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’.
Filosofia	The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers.
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Trilha sonora	Dance With Me
Pós produção	Glassworks
Produção de som	Wave Studios
Empresa de produção	Final Cut
Director criativo	Justin Barnes
Produtor da agência	Stephen Worley
Director de contas	Mike Falconer
Director de contas	Naomi Hirst
Produtora	Independent
Realizador	Philippe André
Producer	Cathy Green
Director de fotografia	David Ungaro
Editor	David Webb