Gender based violence - "Hurt people, hurt people "

HelloFCB+

HelloFCB+ Cape Town , África do Sul

Prêmios

5759

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Gender based violence
País: África do Sul

Anunciante: The Western Cape Government’s GBV

Titulo	Hurt people, hurt people
Agência	HelloFCB+
Campanha	Hurt people, hurt people
Anunciante	The Western Cape Government’s GBV
Marca	Gender based violence
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Serviços governamentais de informação
História	Cape Town, South Africa. Research shows that majority of men who abuse women have been victims of abuse themselves. he Western Cape Government aimed at encouraging men to break the cycle of abuse by seeking professional help and counselling through the Western Cape Government’s GBV Command Centre for the pain and abuse inflicted on them in their lifetime.
Filosofia	Film shows a young boy’s journey of childhood trauma to its inevitable conclusion where we see the abusive behaviour of the father mirrored in the now-grown child. Showing the abuser as the abused and eliciting understanding for the perpetrator of abuse as a victim is something that needed to be carefully handled. In no way could the campaign be seen to be making excuses for abusive behaviour or absolving men of responsibility for their actions.
Tipo de Mídia	Viral
Comprimento	100 seconds
Chief Creative Officer	Mike Barnwell
Director executivo criativo	Jacquie Mullany
Director criativo	Ntobeko Ximba
Senior Producer	Khosi Khumalo
Account Manager	Rebecca Jacobs
Business Unit Director	Talia Backos
Produtora	Romance Films
Chefe de produção	Greg Gray
Produtor executivo	Helena Woodfine
Director de fotografia	Adam Bentel
Produtor de linha	Shannon McDougall
Production Art Director	Will Boyes
Guarda-roupa/estilista	Elaine Jeacocks
Head of Research	Maghiel Van Dorssen
Editor	Ricky Boyd
Empresa de produção	Deliverance
Music and Audio Production House	Pressure Cooker
Compositor	Andries Smit
Post Production Creative Director	James Matthes
Creative Producer	Astrid Iverson
Sound Designer and Final Mix Engineer	Kyle Koekemoer
Post Production Online	Deliverance
Post Production Offline	Deliverance