Alvin Teoh
ECD at Naga DDB Tribal
Petaling Jaya, Malásia
TituloThe Bucket Sessions
Agência
Campanha The Bucket Sessions
Anunciante KFC
Marca KFC Malaysia
Data da primeira Transmissão/Publicação 2017 / 9
Sector Empresarial Restaurantes e comida rápida
História What happens when strangers bond over a bucket of KFC? Well KFC is aiming to depict just that.

While the nation ushers in the upcoming National Day and Malaysia Day, KFC Malaysia is seizing this opportunity to launch a campaign based on the spirit of unity, over its bucket of fried chicken. The main idea is to cheekily illustrate budding relationships between strangers of polar opposites over a bucket of KFC. Besides that, the thought behind KFC’s “The Bucket Sessions” is also to show that Malaysians have a lot more in common than they think – their love for food is one of it.

In a statement, KFC said it recognises that mealtimes are more than just heartwarming quality time spent with loved ones. It added, “Food can be the best ice-breaker that captures life’s precious moments especially as we share stories, listen and connect to one another while having a meal together.”
Tipo de Mídia Viral
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