BSC - " Appointment"

BSSP

BSSP Sausalito, Estados Unidos

5229

Marca: BSC
País: Estados Unidos

Anunciante: Blue Shield of California (BSC)

Titulo	Appointment
Agência	BSSP
Campanha	Choose Trio HMO during open enrollment
Anunciante	Blue Shield of California (BSC)
Marca	BSC
Data da primeira Transmissão/Publicação	2019 / 10
Sector Empresarial	Seguros
Filosofia	The campaign’s emotional nature is a standout within the healthcare space. In a series of black and white spots, the work highlights BSC’s 24/7 on call doctors, 600+ urgent care centers statewide, house calls 365 days/year, and on call pharmacists. BSC knows people want more from their health plan and wants to support consumers during a crucial time of the year. Through this new campaign, the health insurance company shows us that with Trio HMO, you get a better kind of HMO.
Tipo de Mídia	Televisão
Comprimento	15 seconds
Chief Marketing Officer (CMO)	Jeff Robertson
SVP	Jeff Robertson
VP Brand	Blair McGrain
Director of Consumer Marketing	Laura Johnson
Director Brand Advertising and Sponsorships	Suzanne Buffington
Senior IFP Marketing Manager	Angela Cheda
Manager Brand Advertising and Sponsorships	Betsy Bellotti
Marketing Account Manager	Jason Dulle
Marketing Operations Manager	Kristin Linehan
Director criativo	Sinan Dagli
Director de arte	Lynn Nakamura
Redator	Kate Ursu
Executive Director of Integrated Production	Vince Genovese
Associate Integrated Producer	Tara Kennedy
Business Affairs Manager	Tricia Krasneski
Director de contas	Caitlin Bricker
Supervisor de conta	Chelsie Earl
Director of Performance Marketing	Rick Sandouk
Performance Marketing Supervisor	Alfredo Meneses
Produtora	Director's Bureau
Realizador	Melodie McDaniel
Produtor executivo	Elizabeth Minzes
Produtor	Eric Escott
Pós produção	1606 Studio
Editor	Doug Walker
Chefe de produção	Vickie Sornslip
Editorial Company Executive Producer	Jon Ettinger
Música	Soup Music Asche and Spencer
Compositor	Andy Huckvale