| Titulo | Signs |
| Agência | JWT Atlanta |
| Campanha | Signs |
| Anunciante | Atlanta Union Mission |
| Marca | Altanta Union Mission |
| Posted | Mai 2005 |
| Produto | Homeless Shelter |
| Sector Empresarial | Serviços domésticos e públicos |
| Legenda | If there's a cure for homelessness, this is it. |
| História | Actual former homeless people, carrying signs of success vs. signs of poverty. |
| Filosofia | Take the cardboard signs of homeless people, and turn them into positive messages. |
| Problema | Increase awareness of homelessness, and a unique solution for it. |
| Resultado | Donations to the Atlanta Union Mission have increased by over 25%. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Mercado | Estados Unidos |
| Director de arte | Jay Blizzard |
| Other | Shaun Campbell |
| Realizador | Sam Crawford |
| Other | Colleen Kilduff |
| Executivo de contas | Kyle Lusk |
| Other | George Medland |
| Director executivo criativo | Scott Nelson |
| Redator | Dave Perks |
| Director criativo | Monty Wyne |
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