Titulo | Photo Booth |
Agência | Fallon |
Campanha | Stay Curious - PBS |
Anunciante | Public Broadcasting Service |
Marca | PBS |
Posted | Novembro 2000 |
Sector Empresarial | Programas e canais de televisão e rádio |
Legenda | Stay Curious |
História | In Photo Booth, a man enters a photo booth in a mall. He pumps a bunch of quarters in the machine and proceeds to make a series of bizarre facial expressions. He collects dozens of photo strips and returns to his living room, where he creates a flipbook that shows him lip synching - guestures and all - to the signature piece of his favorite opera. |
Filosofia | The Stay Curious campaign challenges the perception that PBS is a dry somewhat stuffy, educational network. The goal is to attract people who have a natural affinity for PBS but are watching other networks. They love finding out about stuff: it makes them feel alive, bright and enlightened. |
Problema | Stimulation seekers are watching other networks. They think that PBS is stuffy and educational. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Director criativo | David Lubars |
Director assistente criativo | Bruce Bildsten |
Redator | Michael Hart |
Director de arte | Chris Lange |
Produtor da agência | Damian Stevens |
Realizador | Errol Morris |
Director de fotografia | Peter Donahue |
Produtora | @radical.media |