Vodafone - "Decisive Moments - Lewis Hamilton"

BBH

BBH London, Reino Unido

14211

Titulo	Decisive Moments - Lewis Hamilton
Agência	BBH
Campanha	Decisive Moments - Lewis Hamilton
Anunciante	Vodafone
Marca	Vodafone
Data da primeira Transmissão/Publicação	2008 / 3
Sector Empresarial	Serviços de telecomunicações
Legenda	Make the most of now.
História	Decisive Moments dramatises the process of decision-making by featuring Lewis Hamilton racing in his car in parallel with a man racing through the city to get to his love interest. Lewis demonstrates the need to make split second decisions in his F1 career but this also translates into every day life. The male character in the film also shows that making the most of every moment can sometimes be the difference between winning and losing.
Problema	Continue the Vodafone call to action of make the most of now, using their sponsorship of Vodafone Mclaren Mercedes as the platform.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Reino Unido
Produtora	Nice Shirt Films
Pós-produção	Glassworks
Actor/celebridade	Lewis Hamilton
Director de publicidade	David Wheldon
Director criativo	Nick Gill
Equipa criativa	Ian Williamson
Equipa criativa	Steve Wakelam
Planeador	Sarah Watson
Produtor da agência	Ruben Mercadal
Producer	Richard Martin
Realizador	Sean Meehan
Director de fotografia	Sean Meehan
Editor	Paul Watts
Empresa de produção	The Quarry
Compositor	Tom Hodge
Voz	Judi Dench
Produtor	Sam McGarry