| Titulo | Forever |
| Agência |
Fahlgren Mortine.
|
| Campanha |
Memories - FLAUSA
|
| Anunciante |
Visit Florida
|
| Marca |
FLAUSA
|
| Posted | Janeiro 2003 |
| Produto |
Florida Tourism
|
| Sector Empresarial | Transportes, viagens e turismo
|
| História | This campaign reminds people to consider Florida as their next vacation destination. |
| Filosofia | This campaign helped increase actuall visitation to all-time high levels, preceeded by high responses to the 800-number and web. |
| Problema | Separate Florida from the other warm-weather destinations and drive active consideration for making Florida their next vacation location. |
| Tipo de Mídia |
Televisão
|
| Comprimento | |
| Mercado | Estados Unidos |
| Redator |
James Rosen
|
| Director de arte |
Dan Nguyen
|
| Director executivo criativo |
John Stertz
|
| Produtora |
Straw Dogs
|