BUPA - "Backcare"

WCRS

WCRS London, Reino Unido

3477

Titulo	Backcare
Agência	WCRS
Campanha	BUPA Brand
Anunciante	BUPA
Marca	BUPA
Posted	Julho 2003
Sector Empresarial	Hospitais e clínicas
História	Jill Pollock, a BUPA Wellness Manager is seen in her real life surroundings. A montage of images and real life scenes illustrate that back care affects over 16 million people a year in the UK, but that appropriate treatment could work wonders. We see Jill at work, interacting with a team of BUPA back specialists as the VO concludes From assessments to treatment to care, we aim to provide a truly personal health service.
Filosofia	The new campaign continues with an emotional brand based message to build on peoples positive feelings towards BUPA by broadening their understanding of what BUPA is as an organisation, what it does (the range of services on offer) and how it does it. By focusing on significant health issues such as Heart and Back care we can impress upon people the full scope and variety of BUPA's services, beyond simply private medical insurance. And by continuing to feature genuine BUPA staff within the commercials, we also give a flavour of the expertise and dedication that exists throughout the organisation.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Reino Unido
Director executivo criativo	Leon Jaume
Director de arte	Tim Robertson
Redator	Gary Knight
Realizador	Antony Easton