| Titulo | Elle McPherson against Children Abuse |
| Agência | Saatchi & Saatchi |
| Campanha | NSPCC Full Stop Campaign: Together we will stop Cruelty to Children |
| Anunciante | National Society for Prevention of Cruelty to Children |
| Marca | NSPCC |
| Posted | Julho 2000 |
| Sector Empresarial | Violência doméstica, agressões sexuais |
| Legenda | Cruelty to children must stop. Full stop. |
| Filosofia | How do you advertise an issue that people naturally want to turn away from? Don't show them abuse; lead them to imagine it. Saatchi & Saatchi and the NSPCC developed a campaign, linking accessible icons of childhood with sounds of child abuse. The result? a 33% increase in awareness of the issue and 600,000 people singing the FULL STOP pledge - many of whom have gone on to become active fundraisers and campaigners. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Actor/celebridade | Elle MacPherson |
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