Titulo | The Gift |
Agência | Publicis Dialog Seattle |
Campanha | Together We Make the Holidays |
Anunciante | Mattel, Inc. |
Marca | Mattel’s American Girl |
Data da primeira Transmissão/Publicação | 2015 / 11 |
Sector Empresarial | Brinquedos e jogos |
História | • American Girl will also debut the national TV spot entitled “The Gift” which also celebrates giving the gift of friendship, but from a deeper, more emotional level. In the spot, a girl receives an American Girl doll as a gift from her elderly neighbor and to show her gratitude, she brings over her friends to the neighbor’s house stating “Since you brought me a new friend, I brought you some new friends too.” The tear-jerker spot ends with the tagline “Together we make the holidays.” |
Tipo de Mídia | Televisão |
Comprimento | |
Group Creative Director | Steve Williams |
Chief Creative Officer | Andrew Christou |
Director criativo | Scott Fero |
Business Affairs | Deb Groth |
Director de arte | Simson Chantha |
Redator | Amit Gurnani |
Motion Design | Travis Baker |
Redator | Berri Windsor |
Director de contas | Paul Villa |
Director de contas | Maria Schoonover |
Project Manager | Katie Klein |
Project Manager | Rachel Yanofsky |
Estrategista | JP Martin |
Chefe de produção | Ricky Fischer |
Designer | Kathy Oneha |
Equipe de Produção Digital | Maddy Homen |
Studio Artist | Chris Gallegos |
Equipe de Produção Digital | Kiry Luc |