Jimmy Dean - "Egg Hijack Case Film"

Ogilvy Chicago

Ogilvy Chicago Chicago, Estados Unidos

Prêmios

2384

Marca: Jimmy Dean
País: Estados Unidos

Anunciante: Tyson Foods

Titulo	Egg Hijack Case Film
Agência	Ogilvy Chicago
Campanha	Egg Hijack
Anunciante	Tyson Foods
Marca	Jimmy Dean
Data da primeira Transmissão/Publicação	2021 / 6
Sector Empresarial	Comida
História	Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean.
Tipo de Mídia	Case Study
Comprimento	81 seconds
Deputy Worldwide Chief Creative Officer	Joe Sciarrotta
Director executivo criativo	Isaac Pagan Munoz
Director criativo	Pat Seidel
Director criativo	Chris Rose
Director criativo	Michael Franklin
Director assistente criativo	Giovanni Muratori
Executive Design Director	Gabe Usadel
Director criativo	Olen Amelia
Design	Olen Amelia
Produtor executivo	Mike Diedrich
Senior Producer	Justin Moreno
Executive Director of Digital Production	Preeti Shah
Technology	Preeti Shah
Realizador	Jessica Rivera
Digital Production	Jessica Rivera
Senior Editor	Christopher Mines
Group Director	Kaare Wesnaes
Creative technologist	Kaare Wesnaes
Chief Strategy Officer	Karl Turnbull
Group Planning Director	Katie Sheeran
Associate Strategy Director	Jaime Mougan
Managing Diretor	James Hidden
Director de contas	Adam Legrand
Director de contas	Jordan Hallmark
Executivo de contas	Maddie Savin
Director de media	Mindshare
Pós-produção	The Mill Chicago
Fotógrafo	Lucas Zarebinski
Pós produção	Optimus