SC Johnson - "The Blue Paradox"

Ogilvy Chicago

Ogilvy Chicago Chicago, Estados Unidos

1706

Titulo	The Blue Paradox
Agência	Ogilvy Chicago
Campanha	The Blue Paradox
Anunciante	SC Johnson
Marca	SC Johnson
Posted	Abril 2022
Sector Empresarial	Produtos de limpeza, sabões, detergentes
História	The ocean plastics crisis has reached a tipping point – we need make collective, disruptive change now in order to tip things back in the right direction. So, SC Johnson created The Blue Paradox, an immersive interactive experience in London that helped protect 1 sq km of ocean for everyone who attended. Built inside the largest shopping mall in Europe, the mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. As the first experience of its kind where visitors would make a tangible difference just by attending, we helped to protect 22,837 sq km of ocean – more than the land area of Wales. The Blue Paradox inspired those who attended, and millions more through shares on social media, to help turn the tide and join SC Johnson in their vision for a waste free world.
Tipo de Mídia	Case Study
Deputy Chief Creative Officer, Worldwide	Joe Sciarrotta
Global Group Creative Director	Tereasa Surratt
Director criativo	Steve Hahn
Director criativo	Scott Larson
Produtor executivo	Mike Diedrich
Experiential Producer	Katie Shutt
Editor	Matt Golin
Global CMO & Chief Growth Officer	Philip Heimann
Executive Group Director	Zac Rosenberg
Supervisor de conta	Emily Holzberg