| Titulo | The fairest ATM of Switzerland |
| Agência | Publicis Communications Schweiz AG |
| Campanha | Equal Pay Day |
| Anunciante | Zurich Women's Center |
| Marca | Zurich Women's Center |
| Data da primeira Transmissão/Publicação | 2013 / 7 |
| Sector Empresarial | Direitos humanos |
| História | April 9, 2013 is Equal Pay Day in the U.S.! In the U.S., the wage gap remained statistically unchanged in the last year. Women's earnings were 77.0 % of men's in 2011, compared to 77.4 % in 2010. For more detailed info, click here: http://www.nwlc.org/resource/explaini... Latest figures show an average 16.2% gender pay gap across the European Union in 2010. In Switzerland, women earn roughly 20% less than equally skilled men in comparable positions. And the list goes on ... We thank the Zurich Women's Center (Zuercher Frauenzentrale) for giving us permission to translate and share this ingenious video (https://www.facebook.com/frauenzentra...). |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Chief Creative Officer | Thomas Wildberger |
| Director executivo criativo | Roger Ruegger |
| Director executivo criativo | Ralph Halder |
| Director de arte | Conny Jaeger |
| Redator | Ivan Madeo |