| Titulo | The Nicebot |
| Agência | Deutsch NY |
| Campanha | The Nicebot |
| Anunciante | Champions Against Bullying |
| Marca | Champions Against Bullying |
| Posted | Dezembro 2015 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. The NiceBot is the first-ever use of spam for a positive cause. And as such, Champions Against Bullying became the first organization that Twitter has allowed to use unsolicited automation to reach people. In addition to living on Twitter, 3D printed physical NiceBots were sent to celebrity influencers who have taken a stand against bullying. Each NiceBot is powered by a Raspberry Pi and 4G enabled, and displays all of the nice tweets as they go out in real time. |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Jeff Vinick |
| Director de arte | Jessica Giles |
| Redator | Austin Hamilton |
| Director de arte | Katrina Mustakas |
| Redator | Brian Alexander |
| Produtor | John Hatheway |
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