Humanitarian Coalitoin - "A Prompt for Ukraine"

Performance Art

Performance Art Toronto, Canadá

Prêmios

619

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Humanitarian Coalitoin
País: Canadá

Anunciante: Humanitarian Coalition

Titulo	A Prompt for Ukraine
Agência	Performance Art
Campanha	A Prompt for Ukraine
Anunciante	Humanitarian Coalition
Marca	Humanitarian Coalitoin
Data da primeira Transmissão/Publicação	2023 / 2
Produto	Humanitarian Coalition
Sector Empresarial	Acções caridade, fundações, voluntariado
História	With two-year-old training data, the world’s most popular AI chatbot knows nothing about the one-year-old war. Working with our clients at the Humanitarian Coalition, we prompted it to remind us all why Ukraine still needs our help. The video depicts a conversation with a ChatGPT-like AI, in which a series of prompts ask the chatbot to describe various details about Ukraine’s cities, architecture, and people. Juxtaposed with photos of today’s reality, the jarring responses describe some of the country’s most wartorn locations—like the Irpin Bridge and the city of Mariupol—in a way that makes it clear the AI has no idea what happened over the past year.
Tipo de Mídia	Viral
Comprimento	70 seconds
Chief Creative Officer	Ian Mackenzie
Director criativo	Jess Willis
Director criativo	Benjamin Playford
Redator	Jackson Kemp
Editor	Fiona Alvarez
Client	Humanitarian Coalition
Executive Director	Richard Morgan
Manager, Communications & Marketing	Marg Buchanan
Agency	Performance Art
Chief Creative Officer	Ian Mackenzie
Group Creative Director	Jess Willis
Creative Director	Benjamin Playford
Senior Copywriter	Jackson Kemp
Senior Designer	Dewen Yang
SVP, Growth	Diane Ridgway-Cross
Post-Production	School Editing
Editor	Fi Alvarez
Assistant Editor	David Ngandu
Producer	Steve Villeseche