Colgate - "What Powers Your Smile"

WPP

WPP Selangor, Malásia

5070

Marca: Colgate
País: Malásia

Anunciante: Colgate-Palmolive Company

Titulo	What Powers Your Smile
Agência	WPP
Campanha	What Powers Your Smile
Anunciante	Colgate-Palmolive Company
Marca	Colgate
Data da primeira Transmissão/Publicação	2022 / 10
Sector Empresarial	Pasta de dentes
Filosofia	Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand film for Colgate’s Smile Strong campaign that highlights the power of smile in the face of adversity. The film, which will run on cinema and digital from November to December tells the story of a bright young man Airliftz, who despite relentless hardships throughout his life due to facial deformities since birth, continues to smile strong. The cinematic direction of the film takes the viewer on a journey through Airliftz’s life from childhood, giving a very real insight into what he has faced throughout his life. 90 percent of the film is shot from the back, retracing significant and often heartbreaking moments in his life, until he walks from the dressing room to the stage where he is greeted by thousands of excited fans. The contrasting stories demonstrates how his willpower and determination has broken through societal biases, which ultimately led him to share his passion with the world. Airliftz’s poignant story was chosen to inspire and remind Malaysians that with perseverance, and a positive attitude, we can all achieve great things that can change your life forever.
Tipo de Mídia	Interatividade
Comprimento	98 seconds
Trilha sonora	We Are Stronger When We Smile by Airliftz
Director de publicidade	Yves Briantais
Director de publicidade	Lyndon Morant
Director de publicidade	Edith Marquez-Reyes
Director de publicidade	See Mei Sin
Director de publicidade	Krisha Dy
Director de publicidade	Lee Wei Shiarn
Chief Executive Officer (CEO)	Nizwani Shahar
Chief Creative Officer	Adrian Miller
Director assistente criativo	Shariar Ghafar
Chefe de grupo criativo	Abiseshana Mohan
Director de arte	Foong Mei Pang
Director de contas	Sumana Ratilal
Produtor da agência	Loo Seng Tuck
Art Buyer	Mandy Lee
Executive Director	Daniel Cullen
Regional Executive Creative Director	Kenny Choo
Regional Account Manager	Shreya Jhamtani
Produtor executivo	Sabrina Wong
Realizador	Ismail Kamarul
Pós produção	APV
Som	TwoAm Music Global
Music Publishing	Hassan Choudhury
Music A&R and Marketing Executive	Ting Jia Lee
Intérprete	Airliftz
Music Executive Producer	Eu Jin Tang
Music Producer	Tatsuro Miller