ABSOLUT - "New Definition of Love"

Jandl

Jandl Bratislava, Eslováquia

Prêmios

186

Esse anúncio faz parte da Coleção ACT Responsible

Marca: ABSOLUT
País: Eslováquia

Anunciante: Pernod Ricard

Titulo	New Definition of Love
Brief	In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Absolut believes that true love is not exclusive or limited, so the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary.
Agência	Jandl
Campanha	New Definition of Love
Anunciante	Pernod Ricard
Marca	ABSOLUT
Data da primeira Transmissão/Publicação	2022 / 2
Sector Empresarial	Instituições, organizações não governamentais
História	Context: In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Idea: Absolut believes that true love is not exclusive or limited, which is why the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary.Results: The initiative gathered over 13 million impressions, thousands of comments, and signatures and was covered by national media. But the BEST result was that The Linguistics Institute of the Slovak Academy of Sciences noticed the initiative, which officially changed the definition of love in Slovakia to be inclusive and contemporary.
Tipo de Mídia	Case Study
Chief Creative Officer	Bernd Fliesser
Director criativo	Alex Strimbeanu
Redator	Jakub Jurica
Estrategista	Ivana Lužinová Váleková
Estrategista	Patrícia Reichlová
Account Manager	Jakub Kováč
Account Manager	Kristián Ondriš
PR	Alexandra Gallisová
PR	Tatiana Kubišová
Director de arte	Lucia Repová
Social Media Specialist	Soňa Časárová
Produtora	KIMONO Production