| Titulo | Straw-Backflip |
| Agência | Leo Burnett |
| Campanha | Straw-Backflip |
| Anunciante | Y-Plus Yoga Center |
| Marca | Y-Plus Yoga Center |
| Posted | Março 2005 |
| Sector Empresarial | Aparelhos de fitness, ginásio e máquinas de exercício |
| Filosofia | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
| Problema | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
| Resultado | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Mercado | China |
| Director criativo | Eddie Booth |
| Director criativo | Ruth Lee |
| Director criativo | Kenny Choo |
| Director criativo | Stephen Kong |
| Director de arte | Jane Yang |
| Redator | Stephen Kong |
| Redator | Kenny Choo |
| Fotógrafo | Alex Kaikeong |
| Director de arte | Kenny Choo |
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