| Titulo | Pound |
| Agência |
BBDO Guerrero
|
| Campanha |
For Persistent Headaches
|
| Anunciante |
Bayer HealthCare LLC
|
| Marca |
Saridon
|
| Data da primeira Transmissão/Publicação |
2012 / 4
|
| Sector Empresarial | OTC - Medicina tradicional
|
| Legenda | For persistent headaches. |
| História | Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" |
| Filosofia | A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. |
| Problema | Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. |
| Resultado | The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide! |
| Tipo de Mídia |
Televisão
|
| Produtora |
Revolver
|
| Chief Creative Officer |
David Guerrero
|
| Director criativo |
Rey Tiempo
|
| Redator |
Red Ollero
|
| Director de contas |
Cindy Evangelista
|
| Account Manager |
Iking Uy
|
| Supervisor de clientes |
Christian Galvez
|
| Planeador estratégico |
Cristina Buenaventura
|
| Produtor |
Aldous Pagaduan
|
| Realizador |
Joel Limchoc
|
| Director de fotografia |
J.A. Tadena
|
| Pós produção |
PostManila
|
| Produção de som |
Hit Productions
|
| Director executivo criativo |
Brandie Tan
|
| Director executivo criativo |
David Guerrero
|
| Director criativo |
Gary Amante
|
| Director de arte |
Gary Amante
|
| Director de arte |
JP Palileo
|
| Director de arte |
Peepo David
|
| Redator |
Rey Tiempo
|
| Redator |
David Guerrero
|
| Produtor |
Ino Magno
|
| Produtor |
Idda Aguilar
|
| Supervisor de clientes |
Edward Go
|
| Supervisor de clientes |
Jay Lopez
|