MasterCard - "Chatterbox"

McCann XBC

McCann XBC New York, Estados Unidos

26813

Titulo	Chatterbox
Agência	McCann XBC
Campanha	Priceless Cities
Anunciante	MasterCard
Marca	MasterCard
Posted	Novembro 2013
Sector Empresarial	Cartões de crédito
Legenda	Priceless
História	“Chatterbox”, created by McCann XBC for the Priceless New York program focuses on special pre-game sideline access to the New York Giants. It brings the program to life with the story of a young boy who can’t stop talking about all the questions he’ll ask if he meets Justin Tuck, his favorite Giants player. Thanks to MasterCard, both dad and son enjoy the moment of a lifetime when they come face to facemask with Tuck. And are rendered speechless.
Filosofia	Priceless Cities, a web-based platform of experiences curated for MasterCard holders, is now in 26 cities around the world. 144 banks participate. Merchants from Saks to Eataly to the local pizzeria in Rome have joined in. It offers experiences that let people share things they’ll never forget. Cook with chefs. Perform in a play, like Rock of Ages. Even meet their sports heroes.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Chief Creative Officer	Joyce Thomas
Group Creative Director	Daniela Vojta
Group Creative Director	Susan Young
Produtor executivo da agência	Debbie Dunlap
Produtor da agência	Dan Scudellari
Actor/celebridade	Justin Tuck