| Titulo | Ford Mach Drops |
| Agência | BBDO New York |
| Campanha | Ford Mach Drops |
| Anunciante | Ford Motor Company |
| Marca | Ford |
| Posted | Outubro 2021 |
| Sector Empresarial | Automóveis |
| História | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture.Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| Filosofia | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture. Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Comprimento | |
| Worldwide Chief Creative Officer | David Lubars |
| Director executivo criativo | Philip Sicklinger |
| Director executivo criativo | Alex Booker |
| Group Creative Director | Rob Kurfehs |
| Creative Director/Art | James Salanitri |
| Creative Director/Copy | Brian Kunath |
| Associate Creative Director/Art | Frederick Orlando |
| EVP, Business Lead | Joe DiMeglio |
| SVP Group Account Director | Liz Boone |
| Supervisor de conta | Allison Piper |
| Senior Project Manager | Michael Green |
| Associate Planning Director | Christine Quigley |
| Planning Team | Philip De Meulemeester |
| Planning Team | Joseph Castagna |
| Communication | Kate Kelley |
| Head of Tactile Innovation | Vishal Dheiman |
| SVP/Group Executive Producer | Diane Hill |
| Produtor executivo | Katie Young |
| Partner Relations | Sami Kriegstein Jacobson |
| Production Services Director | Jessica Nugent |
| Concierge Partner | OneMagnify |
| Social Agency | GTB |
| Experiential Agency | GMR Entertainment |
| PR Agency | Ketchum New York |
More Work
SEE ALLWhat if? 2
- MARCA:
- IBM
- AGÊNCIA:
- Ogilvy Worldwide
What if? 1
- MARCA:
- IBM
- AGÊNCIA:
- Ogilvy Worldwide
Tiptoe & The Flying Machine
- MARCA:
- Macy's
- AGÊNCIA:
- BBDO New York
In Dad's Shoes
- MARCA:
- Macy's
- AGÊNCIA:
- BBDO New York
Wear What You Love Anywhere 3
- MARCA:
- Macy's
- AGÊNCIA:
- BBDO New York
Wear What You Love Anywhere 2
- MARCA:
- Macy's
- AGÊNCIA:
- BBDO New York
Wear What You Love Anywhere 1
- MARCA:
- Macy's
- AGÊNCIA:
- BBDO New York
Errands
- MARCA:
- Pedigree
- AGÊNCIA:
- BBDO New York
Quit Cable
- MARCA:
- AT&T
- AGÊNCIA:
- BBDO New York