| Titulo | Performance |
| Agência | Publicis London |
| Campanha | Va Va Voom - Renault |
| Anunciante | Renault |
| Marca | Renault |
| Posted | Agosto 2003 |
| Produto | Clio |
| Sector Empresarial | Automóveis |
| Legenda | Va Va Voom |
| História | Building on from the Size Matters campaign, the question is raised "What's Va Va Voom". Thierry Henry features in the ad and cool associations are designed to substantiate the answer. |
| Filosofia | The ageny solution was to develop a long term ad roperty using the communication proposition, Clio, the car that gives you extra Vavavoom. This was achieved by using Thierry Henry who is young, cool, chic, successful and plays with style and panache making him the ideal person to promote th car that embodies the same traits. The campaign consisted of TV, Press, Web, DM, outdoor etc... |
| Problema | Renault wanted to remain ahead of the competition. Our task was to reposition the clio towards a younger audience biasest towards Men without alienating the female audiences. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Gerry Moira |
| Redator | Ira Joseph |
| Director de arte | Jackie Steers |
| Produtora | RadicalMedia |
| Realizador | Tarsem Singh "Tarsem" |
| Producer | Richard Martin |
| Produtor da agência | Caroline Black |
| Actor/celebridade | Thierry Henry |
| Director de contas | Tim Grace McDonald |
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