Mercado Play - "Mercado Play is addictively free"

Gut

Gut Buenos Aires, Argentina

4975

Marca: Mercado Play
País: Argentina

Anunciante: Mercado Libre

Titulo	Mercado Play is addictively free
Titulo (língua original)	Mercado Play es adictivamente gratis
Agência	Gut
Campanha	Mercado Play is addictively free
Anunciante	Mercado Libre
Marca	Mercado Play
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Serviços de diversão e lazer online
Filosofia	The campaign focuses on the consequences of "marathoning" series or movies until late, thanks to "Mercado Play", the new free streaming platform that works from the Mercado Libre app and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.
Tipo de Mídia	Televisão
Comprimento	20 seconds
Founder & Chairman	Gastón Bigio
Founder & Chairman	Anselmo Ramos
Chief Creative Officer	Joaquín Cubría
Chief Creative Officer	Ramiro Rodriguez Gamallo
Chief Creative Officer	Matias Lafalla
Regional Account Director & Partner	Natalia Noya
Director executivo criativo	Laura Rapela
Director executivo criativo	Diego Fernández Posada
Director criativo	Agustín Fernandez Madero
Director criativo	Gonzalo Nahuel Palma
Director de arte	Daniela Russel
Editor	Matías Simonet
Managing Diretor	Paula Medina Rivero
Head of Design	Rosario Muñoz Lopez
Director de contas	sofia goldin
Supervisor de conta	Julieta Altare
Chief Strategy Officer	Javier Quintero
Diretor de Estratégia	Mariana Varella
Senior Brand Strategist	Juan Cistoldi
Social Media Strategy Director	Ignacio Rocca
Senior Social Strategist	Kevin Rehbein
Head of Digital and Social	Gori Nastasi
Redator	Daiana Benitez
Director de arte	Luz Di Cintio
Designer gráfico	Lucas Barreto
Designer gráfico	Sofia Iezzi Moñux
Creative Manager	Florencia Vera
Creative Manager	Paula Akel
Chefe de produção	Florencia Albizzati
Produtor	Mariana Jauregui
Produtora	Argentinacine
Realizador	Joaquín Güiraldes
Realizador	Inesa Villanueva
Produtor executivo	Laura Fassi
Produtor	Germán Escande
Director de fotografia	Mariano Monti
Director de arte	Sofía Marqués
Casting	Saigon
Casting Director	Martin Neuburger
Head of Post Production	Aldo Ferrari
Post Production Coordinator	Miranda Schwartz
Editor	Alejo Santos
Editor	Daniel Prync
Digital Assets Assembly	Hernán Cali Ospina
Colorist	Alejandra Lescano
Produção de som	Big Sound
Música	BAMBA MUSIC
Director de publicidade	Yadia Coccaro
Director de publicidade	Agostina Frascarelli
Director de publicidade	Luciana Alejandra Diaz
Director de publicidade	Macarena Rodriguez
Director de publicidade	Agustina Cafaro
Director de publicidade	Manuel Jesús Alonzo