Airwalk - "Invisible Pop Up Store"

Y&R New York

Y&R New York New York, Estados Unidos

10529

Titulo	Invisible Pop Up Store
Agência	Y&R New York
Campanha	Invisible Pop Up Store
Anunciante	Airwalk Footwear
Marca	Airwalk
Posted	Junho 2011
Sector Empresarial	Calçado Desportivo
Filosofia	<br>When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.
Tipo de Mídia	Case Study
Realizador	Kerry Keenan
Director executivo criativo	Ian Reichenthal
Director executivo criativo	Scott Vitrone
Director criativo	Graeme Hall
Director criativo	Menno Kluin
Director criativo	Steve Whittier
Redator	Felix Richter
Director de arte	Alexander Nowak
Produtor	Jo Kelly
Produtor	Devon Dentler
Produtora	Tronic Studio