Titulo | Champagne |
Agência | BBH |
Campanha | Champagne |
Anunciante | Microsoft |
Marca | Xbox |
Data da primeira Transmissão/Publicação | 2002 / 2 |
Produto | Xbox |
Sector Empresarial | Consolas de videojogos |
Legenda | Life's Short. Play More. |
História | A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man. |
Filosofia | BBH sought to broaden the appeal of console gaming by repositioning it as a positive and rewarding experience rather than a dark, sinister, or pointless one. It claimed ownership of the category high ground for Xbox instead of talking about product performance or the experience of gaming itself . Xbox focused on the benefits of Play and built a unique, engaging brand proposition in the form of Play More. |
Problema | Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historically console light sales period - 70% of games console sales occur in the 3 months before Christmas. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | Europe, Reino Unido |
Produtora | Spectrecom Films |
Pós-produção | Framestore |
Efeitos especiais | Framestore |
Realizador | Daniel Kleinman |
Produtor | Johnnie Frankel |
Efeitos de animação | Murray Butler |
Efeitos de animação | William Bartlett |
Efeitos de animação | Ben Cronin |
Efeitos de animação | Stephane Allender |
Pós-produção | Helen MacKenzie |
Empresa de produção | Cut and Run London |
Director criativo | Sir John Hegarty |
Cenógrafo | John Bramble |
Produtor da agência | Andy Gulliman |
Director de iluminação / Iluminação | Ivan Bird |
Empresa de design sonoro | Jonnie Burn |
Account Handler | Derek Robson |
Account Handler | Remi Rasenberg |
Marketing Manager | Harvey Eagle |
Director de arte | Farid Mokart |
Redator | Farid Mokart |
Editor | Steve Gandolfi |