Andy Azula
Director executivo criativo at The Martin Agency
New York, Estados Unidos
TituloTruth
Agência
Campanha How Can the Butterfly Help You - MSN
Anunciante Microsoft
Marca MSN
Data da primeira Transmissão/Publicação 2004 / 1
Sector Empresarial Programas informáticos e produções multimédia
Legenda go to msn.com
História Don't take a playground bully's story at face-value. Take a journey with one little girl and her personal MSN Butterfly to discover the truth and dispel a schoolyard myth. Is it physically possible to dig a hole to China? MSN says no, and tells you why.
Filosofia Broadband users are no longer frustrated by slow, dial-up speed. Their high-speed service has liberated them from the past pain of sluggish connections and disconnects. Now, the web can do even more for them – everyday things can be accomplished more efficiently and it can fulfill their creative spirit and quest for discovery. As a result, they are reconnected with the “magic” and the endless possibilities of the web. With MSN, the possibilities of the Internet come to life!
Problema In 2004 MSN moved away from being an ISP to become a collection of Internet information, communication and security tools specifically tailored to meet the needs of broadband consumers. A critical part of this change is to explain to broadband users that MSN is not "access" it's the comprehensive Internet resource for whatever needs you have.
Tipo de Mídia Televisão
Comprimento
Mercado Estados Unidos
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator

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