| Titulo | Olympic Torch |
| Agência | Y&R London |
| Campanha | Olympic Torch |
| Anunciante | BBC |
| Marca | BBC |
| Data da primeira Transmissão/Publicação | 2012 / 5 |
| Sector Empresarial | Equipamentos desportivos, eventos desportivos |
| História | Using animation, the creative idea is based on the graphic motif of the torch itself and the 8000 holes in the design that represents each individual torchbearer. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up landscapes and characters. We see animated runners holding the torch and crowds coming together in celebration. As it reaches the end of the trail it pulls out to reveal the torch’s journey and the celebrations taking place across the United Kingdom. |
| Tipo de Mídia | Televisão e Cinema |
| Produtora | Studio AKA |
| Director de publicidade | Nick Farquhar |
| Director de publicidade | Louisa Fyans |
| Director executivo criativo | Damon Collins |
| Equipa criativa | Jules Chalkley |
| Equipa criativa | Nick Simons |
| Director de contas | David Pomfret |
| Director de contas | Charlie Smith |
| Produtora | Red Bee Media Limited |
| Produtor | Sarah Caddy |
| Production Manager | Jane Hunt |
| Editor | Nick Gill |
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