| Titulo | Driveway |
| Agência | Wunderman Thompson Toronto |
| Campanha | Health - ParticipACTION |
| Anunciante | ParticipACTION |
| Marca | ParticipACTION |
| Posted | Janeiro 2008 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| Problema | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Canadá |
| Produtor da agência | Clair Galea |
| Realizador | John Mastromonaco |
| Director de contas | Michelle Milos |
| Director criativo | Don Saynor |
| Redator | Don Saynor |
| Director executivo criativo | Martin Shewchuk |
| Executivo de contas | Shelby Spigelman |
| Editor | Richard Unruh |
| Director executivo criativo | Paul Wales |
| Director de arte | Jeff Wilbee |
More Work
SEE ALLCheese Cake
- MARCA:
- Haagen-Dazs
- AGÊNCIA:
- Wunderman Thompson Toronto
Male Model
- MARCA:
- Kit Kat Chocolate Bar
- AGÊNCIA:
- Wunderman Thompson Toronto
Books
- MARCA:
- Kellogg's
- AGÊNCIA:
- Wunderman Thompson Toronto
Early Start
- MARCA:
- Responsible Gambling Council
- AGÊNCIA:
- Red Lion
After School
- MARCA:
- Responsible Gambling Council
- AGÊNCIA:
- Red Lion
Canadian Sin
- MARCA:
- Canadian Film Festival
- AGÊNCIA:
- Wunderman Thompson Toronto
Canadian Mafia
- MARCA:
- Canadian Film Festival
- AGÊNCIA:
- Wunderman Thompson Toronto
Legs
- MARCA:
- Walmart
- AGÊNCIA:
- Wunderman Thompson Toronto
Baby Gowns
- MARCA:
- SickKids Foundation
- AGÊNCIA:
- Wunderman Thompson Toronto