| Titulo | Corgis |
| Agência | adam&eveDDB |
| Campanha | End Marmite Neglect |
| Anunciante | Unilever |
| Marca | Marmite |
| Data da primeira Transmissão/Publicação | 2012 / 6 |
| Produto | Limited Edition Jubilee Jar |
| Sector Empresarial | Comida |
| Filosofia | Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee Jar by playing on the ‘love it or hate it’ positioning with the Queen’s treasured corgis. The outdoor poster ad features a twist on the Royal crest; it has a pair of corgis reacting to the Marmite and a quirky crown-like rack of toast.The slogan ‘One either loves it or one hates it’ completes the design, adding a tongue-in-cheek Royal twist to Marmite’s traditional message. The nationwide campaign, which went live in April 2012 on poster sites outside major supermarkets, also benefitted from print advertising, experiential activity and digital support |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Jeremy Craigen |
| Illustrator | Garry Walton |
| Director de arte | David Mackersey |
| Redator | Jonathan John |
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