Peter McHugh
Director criativo at Leo Burnett Chicago
Chicago, Estados Unidos
TituloRunning in Place
Agência
Campanha Running in Place
Anunciante General Motors Corp.
Marca Buick
PostedOutubro 2011
Sector Empresarial Automóveis
Filosofia Buick's new ad campaign was created by Leo Burnett Detroit to showcase its new eAssist drivetrain technology, which allows drivers to switch to electric power while stopped. The campaign centers on the idea, "You don't keep running while you're stopped, so why should your car engine?" 
Tipo de Mídia Interatividade
Fotografia / Illustration
Realizador
Produtor
Redator
Director de arte
Director criativo
Director criativo
Director executivo criativo
Director criativo

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