Titulo | Running in Place |
Agência | Leo Burnett Chicago |
Campanha | Running in Place |
Anunciante | General Motors Corp. |
Marca | Buick |
Posted | Outubro 2011 |
Sector Empresarial | Automóveis |
Filosofia | Buick's new ad campaign was created by Leo Burnett Detroit to showcase its new eAssist drivetrain technology, which allows drivers to switch to electric power while stopped. The campaign centers on the idea, "You don't keep running while you're stopped, so why should your car engine?" |
Tipo de Mídia | Interatividade |
Fotografia / Illustration | Mark Plummer |
Realizador | Erich Joiner |
Produtor | Mark Nicholas |
Redator | Tim Thomas |
Director de arte | Steve Glinski |
Director criativo | Tim Thomas |
Director criativo | Steve Glinski |
Director executivo criativo | Steve Chavez |
Director criativo | Peter McHugh |