St. Vincent de Paul - "Impossible Choices"

In The Company of Huskies

In The Company of Huskies Dublin, Irlanda

3768

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Marca: St. Vincent de Paul
País: Irlanda

Anunciante: St. Vincent de Paul

Titulo	Impossible Choices
Agência	In The Company of Huskies
Campanha	Impossible Choices
Anunciante	St. Vincent de Paul
Marca	St. Vincent de Paul
Data da primeira Transmissão/Publicação	2020 / 11
Sector Empresarial	Acções caridade, fundações, voluntariado
Filosofia	Creative agency In the Company of Huskies announces the launch of St. Vincent de Paul's (SVP) annual appeal. SVP is Ireland's largest charity and they receive more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year. With many normal channels for donations, such as church gate collections and the SVP's shops, being disrupted due to the pandemic, this year will be the most challenging. The campaign highlights the situation faced by many families who live below the poverty line. Already stretched households will face difficult decisions this winter. 'Impossible Choices' reminds us that there are families that are often faced with having to choose between food and heating or giving their children presents. The campaign includes a 30" TVC, outdoor, digital and activations. In the Company of Huskies, who have worked with SVP since 2015, was tasked with finding new ways to create additional income streams outside of the traditional methods. As physical visits to people's homes are curtailed, the ability to deliver food hampers or toys is limited, so SVP wanted to make it easier to donate virtual toys and food this Christmas. To do this, the second part of the campaign will launch at the beginning of December. Huskies, in partnership with their clients Smurfit Kappa and BWG, created the 'Empty Toy Box Appeal' and ‘Empty Plate Appeal’. For every empty toy box and plate bought, a donation will go towards ensuring a child will have what they need this Christmas.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director criativo	Damian Hanley
Diretor dos Negócios	Nessa Van Rooyen
Senior Account Manager	Fiona Cunniffe
Director de arte	Greg Colley
Redator	Cillian Kenny
Head of Design	Chris Flynn
Designer	Emily Blaney
Director de publicidade	Rose McGowan
Director de publicidade	Nichola Mullen
Director de publicidade	Daniel Alvey
Director de publicidade	Andy Heffernan
Director de publicidade	Deirdre Mullen
Director de publicidade	Aoife McKiernan
Produtora	Motherland
Realizador	Ellius Grace
Produtor executivo	Ross Killeen
Produtor da agência	Brian Daly
Produtor	Keith Bradley
Produtor	Aaron McEnaney
DP	JJ Rolfe
Editor	Laura Briggs
Gráficos	John O'Hagen
Casting	Ali Coffey Casting
Location	Banba Toymaster
Designer de produção	Kate Moylan
Designer de produção	Hannah McAteer
Grade	Screenscene
Grade	Donal O'Kane
Música	John Walsh
Som	Mark Richards
Produção de som	Mutiny Dublin
Music Producer	Ciaran Walsh
Fotógrafo	Liam Murphy