HBO - "HBO Voyeur"

BBDO New York

BBDO New York New York, Estados Unidos

Prêmios

25627

Marca: HBO
País: Estados Unidos

Anunciante: Home Box Office, Inc.

Titulo	HBO Voyeur
Agência	BBDO New York
Campanha	HBO Voyeur - Home Box Office
Anunciante	Home Box Office, Inc.
Marca	HBO
Posted	Abril 2008
Produto	hbovoyeur.com
Sector Empresarial	Programas e canais de televisão e rádio
Filosofia	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Tipo de Mídia	Case Study
Comprimento	200 seconds
Director de arte	David Carter
Equipa criativa	David Carter
Equipa criativa	Brian DiLorenzo
Equipa criativa	Mike Smith
Redator	Mike Smith
Redator	David Carter
Redator	Greg Hahn
Equipa criativa	Greg Hahn
Equipa criativa	Bill Bruce
Equipa criativa	David Lubars
Produtor da agência	Jiffy Iuen
Produtor da agência	Brian DiLorenzo
Realizador	Jake Scott
Produtora	RSA Films
Executivo de contas	Rob Rawley
Executivo de contas	Tara DeVeaux
Executivo de contas	Juliane Sunderland
Executivo de contas	Jessica Mailloux
Produtor	Fran McGivern
Produtor	David Mitchell