| Titulo | Friend of Honor |
| Brief | In these two films, psoriasis sufferers try to convince themselves that they’re better off hiding their skin condition. A man goes to the pool early so he can swim without anyone seeing him. A woman refuses to be maid of honour at her best friend’s wedding so she doesn’t have to wear a skin-revealing outfit. But as they reflect, they also realise they’re missing out. The man can’t swim with his little boy. The woman can’t be there for her friend. Instead of living a smaller life, get treatment for psoriasis from Stelara. |
| Agência | McCann Health |
| Campanha | Psoriasis: The Inside Story |
| Anunciante | Janssen Pharamaceuticals |
| Marca | Stelara |
| Posted | Novembro 2017 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| História | “Psoriasis: The Inside Story (FriendofHonor)” is an online film that elevates the perception of psoriasis from a skin condition to a human condition: Affecting choices, experiences, and relationships. Its goal is to spark the realization that coping with psoriasis, rather than treating, leads to a smaller/more isolated life STELARA® is a prescription medicine approved to treat adults 18 years and older with moderate or severe plaque psoriasis that involves large areas or many areas of their body, who may benefit from taking injections or pills (systemic therapy) or phototherapy (treatment using ultraviolet light alone or with pills). |
| Tipo de Mídia | Televisão |
| Director criativo | Auge Reichenberg |
| Director criativo | Michael Field |
| Director criativo | Oliver Trower |
| Director criativo | Frank Mazzola |
| Fotógrafo | Jon Peter |
| Produtora | Great Guns USA |
| Realizador | Duncan Christie |
| Producer | Thom Fennessey |
| Produtor da agência | Meredith Rizzardi |
| Produtor da agência | Dan Gross |
| Account Service | Greg Lao |
| Account Service | Alison Loiacono |
| Editor | Paul La Calandra |
| Editor | Matt Hartmann |
| Editor | Sam Pugliese-Kipley |
| Estrategista | Priya Karnik |
| Designer gráfico | Marina Tanner |
More Work
SEE ALLKeepsake
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
Arrival
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
Love
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
Sonic
- MARCA:
- MasterCard
- AGÊNCIA:
- McCann New York
Shop Share Support Black Women Owned Businesses
- MARCA:
- MasterCard
- AGÊNCIA:
- McCann XBC
The Multiplier
- MARCA:
- New York Lottery
- AGÊNCIA:
- McCann New York
Special Delivery
- MARCA:
- New York Lottery
- AGÊNCIA:
- McCann New York
The Most Metal Scratch-Off
- MARCA:
- Black Titanium
- AGÊNCIA:
- McCann New York
Don't Play With Fire
- MARCA:
- Black Titanium
- AGÊNCIA:
- McCann New York