Novant Health - "Tired"

Boudreau Advertising New York, Estados Unidos

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Titulo	Tired
Agência	Boudreau Advertising
Campanha	Tired
Anunciante	Novant Health
Marca	Novant Health
Posted	Fevereiro 2022
Sector Empresarial	Saúde e produtos farmacêuticos
História	During this year's Super Bowl, Novant Health ran an ad. Only most people didn’t get a chance to see it. It only aired in the market of Charlotte, where Novant Health is based. It wasn’t about any product or service. It was about healthcare workers and how attitudes towards these workers have changed dramatically over the past year. At the start of COVID, healthcare workers were celebrated as heroes. In New York City, for example, people banged pots and pans every night to show their appreciation for their services. Fast forward 12 months. Now instead of cheering, people are questioning: “Gimme my antibodies” or “there’s no such thing as COVID.” Or even worse – many are indifferent. Yet, these same healthcare workers still show up everyday to take care of us. So Novant Health aired a spot on the biggest stage of the year in its home market to let these workers know how much their efforts are still appreciated.
Tipo de Mídia	Interatividade
Comprimento	30 seconds
Creative Director	Wil Boudreau
Redator	Wil Boudreau
Produtor	JD Williams
Editor	Eric De Fino
Music Search	Beta Patrol