Titulo | Absolut Comeback / Absolut Recycled |
Brief | To dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle. |
Campanha | Absolut Comeback / Absolut Recycled |
Anunciante | The Absolut Company |
Marca | Absolut Comeback / Absolut Recycled |
Posted | Novembro 2019 |
Sector Empresarial | Bebidas espirituosas |
História | A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles. |
Tipo de Mídia | Packaging Design |
Chief Creative Officer | Mårten Knutsson |
Director executivo criativo | John Lagerqvist |
Designer/Art Director | Fredrik Lindquist |
Director de contas | Johan Lundgren |
Account Manager | Sara Kindbom |
Diretor de Estratégia | Annika Rehn Frobell |
Senior Brand Manager | Isabel Erlingson |
Global Brand Manager | Galya Korukhchyan |
Manager Product Development | Carl Mark |
Senior Global Marketing Manager | Elin Furelid |