Yahoo! - "Bus Stop Derby"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Estados Unidos

8833

Titulo	Bus Stop Derby
Agência	Goodby Silverstein & Partners
Campanha	Bus Stop Derby
Anunciante	Alpina
Marca	Yahoo!
Posted	Março 2011
Sector Empresarial	Páginas de internet (excepto ISPs)
Filosofia	Yahoo! asked us to help reclaim their role as the original social network. They wanted to show how technology can bring people together offline in the same way that they bring communities together online. We answered with the Yahoo! Bus Stop Derby. It transformed analogue bus stops into social gaming hubs, where commuters played other bus stops in real time. San Francisco neighbourhoods played against neighbourhoods, battling it out to win a block party with music-video sensation OK Go in their neighbourhood.
Tipo de Mídia	Quiosques interativos
Account Manager	Susan Ogren
Director executivo criativo	Margaret Johnson
Group Creative Director	Jim Elliott
Director criativo	Keith Ciampa
Director executivo criativo	Will McGuiness
Director de arte	Bryan Houlette
Director de arte	Johan Arlig
Director de arte	Jon Barco
Redator	Jody Horn
Redator	Niklas Lilja
Produtora	Acne