Velvet Toilet Tissue - "New Stronger Double Velvet 1"

Roose & Partners London, Reino Unido

3233

Titulo	New Stronger Double Velvet 1
Agência	Roose & Partners
Campanha	New Stronger Double Velvet Tissue - SCA Hygiene
Anunciante	SCA Group
Marca	Velvet Toilet Tissue
Posted	Dezembro 2000
Produto	Quilted Velvet
Sector Empresarial	Papel higiênico, lenços
Legenda	Now Even More Luxurious
História	How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased.
Tipo de Mídia	Transporte e veículos
Mercado	Reino Unido
Director criativo	Nick Fordham
Redator	Karen Duffin
Director de arte	Richard Ward
Actor/celebridade	Anne Penfold
Produtora	Rose Hackney Barber