Titulo | Whoever Heard..? |
Agência | Roose & Partners |
Campanha | Whoever Heard..? |
Anunciante | Nestlé Rowntree |
Marca | Pretzel Flipz |
Posted | Março 2000 |
Produto | Pretzel Flipz |
Sector Empresarial | Comida |
Legenda | Youll Like Them But You Wont Know Why |
História | PRETZEL FLIPZ: AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll Like Them But You Wont Know Why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
Tipo de Mídia | Publicidade em revistas |
Mercado | Reino Unido |
Director criativo | Nick Fordham |
Redator | Neil Chappell |
Director de arte | Phil Gooch |
Fotógrafo | Benedict Campbell |