| Titulo | Who In Their Right Mind? |
| Agência | Roose & Partners |
| Campanha | Who In Their Right Mind? |
| Anunciante | Nestlé Rowntree |
| Marca | Pretzel Flipz |
| Posted | Março 2000 |
| Produto | Nestlé Rowntree |
| Sector Empresarial | Comida |
| Legenda | Youll Like Them But You Wont Know Why |
| História | PRETZEL FLIPZ. AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll Like Them But You Wont Know Why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Nick Fordham |
| Redator | Neil Chappell |
| Director de arte | Phil Gooch |
| Produtor da agência | Jessica Ferguson |
| Realizador | Mitchell Walker |
| Director de fotografia | Benedict Campbell |
| Actor/celebridade | Grant Burgin |
| Música | Clarence Henry |
| Produtora | Macleond & Partners |
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