Ford - "Parking Meter"

Ogilvy UK

Ogilvy UK London, Reino Unido

4958

Titulo	Parking Meter
Agência	Ogilvy UK
Campanha	Blank Canvas - Ford
Anunciante	Ford Motor Company
Marca	Ford
Posted	Mai 2008
Produto	Kuga
Sector Empresarial	Automóveis 4x4
Legenda	Kuga from Ford. Feel the difference
Filosofia	The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga
Problema	To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Europe, França, Alemanha, Reino Unido, Itália, Espanha
Pós-produção	MPC LDN
Empresa de produção	Final Cut
Equipa criativa	Björn Persson
Equipa criativa	Richard Baynham
Equipa criativa	Paul Miles
Equipa criativa	Adam Staples
Director criativo	Greg Burke
Planeador	Stephen Wallace
Realizador	Nicolai Fuglsig
Produtora	Morton Jankel Zander (MJZ)